Ben Tan
Design & Art Direction, NYC
hi@bentan.co

MONDAY Haircare

Art Direction

Mondayitis gets turned on its head in a brand campaign for MONDAY Haircare, who serve confidence when you're not feeling your cutest.

Director: Lana Shahmoradian
DP: Kelly Jeffrey
Hair: Tsuki
Photographer: Willy Lukaitis
Production: Paradise Productions
Set: Oak Loakwansathitaya
Wardrobe: Herrin Choi

MONDAY Haircare

Art Direction

Mondayitis gets turned on its head in a brand campaign for MONDAY Haircare, who serve confidence when you're not feeling your cutest.

Director: Lana Shahmoradian
DP: Kelly Jeffrey
Hair: Tsuki
Photographer: Willy Lukaitis
Production: Paradise Productions
Set: Oak Loakwansathitaya
Wardrobe: Herrin Choi

Mixhers

Branding, Packaging, Digital

A brand refresh, website and packaging redesign for Mixhers; a company made for women by women, selling holistic herbal and science backed supplements. 

Florence by Mills Fashion

Art Direction

Launching Millie Bobby Browns fashion label with a self confidence revolution. The campaign captures the spirit of optimism and contagious joy.

Director: Ben Tan
Photography: Leon Mark
DP: Frank Mobilio
Casting: SixWolves
Color: Cody Stauffer

ZitSticka

Branding, Packaging, Art Direction

Creative Direction including packaging, launch campaigns, website and marketing materials for Zitsticka, a science-backed skincare brand empowering a new generation of acne-positivity.

RAFI Objects

Branding, Art Direction

RAFI Objects is a revival of weaving and typical craft. A brand identity was built around the feeling of everyday life and ornamentation, with a logo created that was inspired by the visual language of the pieces themselves.

Facetheory

Brand ID, Packaging

Reimagining Facetheory; a brand committed to transparency and sustainability. Meet the new sustainable skincare standard

Skin Discipline

Art Direction

Product launch campaign for Skin Discipline – all natural acne supplement.

CG Direction/Animation: XK Studio
DP: Wilson Cameron
Music: Zelig Sound

Serviette (Coming Soon)

Branding, Art Direction

World building for Serviette; a fragrance brand that aims to reconstitute the idea of “good taste” through a rich narrative communicated through smell.

The Adventure Handbook

Branding, Web Design, Print

The Adventure Handbook is an independent source of travel inspiration brought together by a shared passion for honest storytelling and photography.

JOVA

Branding, Packaging

‘Eat good. Feel good’. A simple mantra that lead to the inception of JOVA; an honest and nutritious choice for on-the-go smoothies.

Close

Branding, Packaing

Custom lettering, monogram, illustration and naming for Close Fragrance. The brands visual language was developed to be both expressive and formal; a looser interpretation of a heritage brand.

Ben Tan is a Graphic Designer and Art Director working in New York. He specializes in brand identity work, web design, packaging design as well as campaign creative direction for start ups, emerging and established brands.

Get in touch: hi@bentan.co